BuzzWise
Rexus Studio's own content-and-tools platform for beekeepers: programmatic SEO at scale, interactive calculators, and a readiness quiz, built on an AI-assisted pipeline.
The problem
Beekeeping information and tools are scattered — regulations differ in every state, costs and pricing are hard to estimate, and there's no single place that helps someone figure out whether they're ready to start. We built BuzzWise as our own product to consolidate that fragmented landscape into one resource, and to prove a growth-engineering playbook on something we fully own.
What we built
- Programmatic SEO at scale, including a generated page for the beekeeping regulations of all 50 states
- Interactive cost and pricing calculators that turn vague guesses into concrete numbers
- A readiness quiz that guides newcomers toward whether — and how — to get started
- An AI-assisted build pipeline that produces and maintains content at a volume manual work can't match
Approach and role
Because BuzzWise is our own product, it's also our proving ground: we use it to push technical SEO, programmatic content generation, and interactive tooling without a client's constraints. We chose a fast, modern stack and an AI-assisted pipeline so a small team can ship and maintain a large, search-optimized surface area.
Outcome
BuzzWise is how we demonstrate growth-engineering and technical-SEO capability on a product we own outright — programmatic pages, real interactive tools, and an AI-assisted pipeline working together at scale.