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Rexus Studio

BuzzWise

A free, no-signup toolkit for US beekeepers: data-grounded calculators, a readiness quiz, 50-state law and season guides, and an AI-assisted hive-management app, across 180+ pre-rendered pages built for search.

Type
Our own product
Industry
Agriculture — beekeeping
Our part
Design, engineering, AI
BuzzWise home page, “Smart Beekeeping Tools for Every Hive”, with free calculators, a readiness quiz, and state-by-state law guides
The landing page: free calculators, a readiness quiz and 50-state guides, with no signup.

The problem

The beekeeping landscape is scattered. Laws differ in every state, startup costs and honey prices are hard to pin down, mite-treatment thresholds are buried in PDFs, and there’s no single free place that helps someone decide whether they’re even ready to start. Aspiring and small-scale beekeepers stitch it together from forums, extension docs, and guesswork.

We built BuzzWise to consolidate that into one fast, free resource, and to run our own growth-engineering and applied-AI playbook on a product we own outright.

What we built

  • Five decision calculators grounded in cited public data: startup cost and ROI, honey pricing (USDA National Honey Report), honey yield, sugar-syrup feeding, and a varroa-mite tester that returns a seasonal treat/monitor verdict against Honey Bee Health Coalition thresholds
  • A 10-question readiness quiz that scores whether someone is ready to keep bees and returns personalized, weak-area-specific guidance
  • Programmatic guides covering all 50 US states (beekeeping laws, a regional season calendar and a local-honey directory), plus a blog and an auto-updating news feed
  • QueenGuard, a free browser-based hive-management app where each logged inspection is analyzed by an LLM for queen and colony risk, with health scoring, smart reminders, and PDF/CSV export
  • Over 180 statically pre-rendered pages with per-page structured data, sitemap, and RSS, so the whole surface stays fast and fully indexable
BuzzWise beekeeping cost calculator with inputs on the left and a live results panel showing total costs, cost per hive, and projected income on the right
The cost calculator: startup costs, ROI, and break-even computed live from a beekeeper’s own inputs.

How we built it

Because BuzzWise is our own product, it doubles as our proving ground: we design and build the whole thing end to end (data model, calculators, content system and interface) and push technical SEO, programmatic content, interactive tooling, and applied AI without a client’s constraints. We chose a fast modern stack and pre-render every route to static HTML at build time, so a large, search-optimized surface stays quick and crawlable. The AI sits inside QueenGuard, where an LLM turns a raw inspection log into a read on queen and colony health.

Stack

  • React
  • TypeScript
  • Vite
  • Tailwind CSS
  • shadcn/ui
  • Supabase
  • OpenAI
  • Vercel

Where it stands

BuzzWise is live at buzzwise.app: five calculators, the readiness quiz, guides for all 50 states and the QueenGuard hive app, on more than 180 pre-rendered pages. Most of its visitors find it through Google, and most are in the US.

people in the US used it
2,400
people in the US used it
ran one of the calculators
622
ran one of the calculators
times it showed up in Google search, at an average position of 7.4
141,000
times it showed up in Google search, at an average position of 7.4
August 7 to November 4, 2026. Google Analytics and Google Search Console.
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